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What Is HIPAA? The Health Insurance Portability and Accountability Act (HIPAA) sets the standard for sensitive patient data protection. Companies that deal with protected health information (PHI) must have physical, network, and process

Nonprofit fundraisers are always looking for ways to attract new donors, increase the gift sizes of current donors, and improve the number of donors who give each year. Moves management is a system that

Audience segmentation is a must for non-profits of any size to connect with your community in 2016. Gone are the days when simply inserting someone’s name in an automated email was considered personalization.

Loop Gallery is a non-profit art gallery that has become recognized and respected for its contributions to the Toronto art community and the quality of its programming. Before the gallery started using Sumac,

Every business or non-profit generally has one USP (Unique Selling Proposition). This is the most compelling reason why the target audience should consider you over your competition. The most successful campaigns, ads, commercials

Steuart Henderson Britt, an advertising consultant once famously said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” One