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Audience segmentation is a must for non-profits of any size to connect with your community in 2016. Gone are the days when simply inserting someone’s name in an automated email was considered personalization.

Loop Gallery is a non-profit art gallery that has become recognized and respected for its contributions to the Toronto art community and the quality of its programming. Before the gallery started using Sumac,

Every business or non-profit generally has one USP (Unique Selling Proposition). This is the most compelling reason why the target audience should consider you over your competition. The most successful campaigns, ads, commercials

Steuart Henderson Britt, an advertising consultant once famously said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” One

The RFM Model of segmentation is popular for business marketers, but can also be used very effectively by non-profits to save money when deciding whom to select from the house list for their

In 2013, American Charities raised $335.17 billion using different methods. The lion’s share, about 72%, came from individuals, much of it offline but approximately 6.4% online. Donors used many methods ranging from Direct