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April 2, 2015
How to Segment Your Donors Using the RFM Model
The RFM Model of segmentation is popular for business marketers, but can also be used very effectively by non-profits to save money when deciding whom to select from the house list for their
March 4, 2015
15 Ways to Raise Funds for Your Non-profit
In 2013, American Charities raised $335.17 billion using different methods. The lion’s share, about 72%, came from individuals, much of it offline but approximately 6.4% online. Donors used many methods ranging from Direct
December 17, 2014
A Brilliant Holiday Fundraising Letter that Generated 875% ROI
Holiday donation letters are critical for year-end fundraising campaigns. The fact that direct mail still remains the most popular channel for fundraising appeals, year after year, proves that holiday appeal letters work. So, if you’ve
November 4, 2014
Toronto Summer Music Receives Award for Excellence in Fundraising, Credits Sumac With Helping
Toronto Summer Music (TSM) is an international classical music festival and academy that brings world-renowned performing artists to Toronto for an unparalleled combination of concerts, guest lectures and masters classes. Recently, TSM was
October 31, 2014
5 Hurdles Your Direct Mail Package Must Overcome to Get Opened
One of the hardest things is to get the recipient to open your direct mail package; therefore the outer envelope is of prime importance. Its function is more than just holding the contents securely;
Being able to show the direct impact donations have is important to attract new donors, and keep your old ones. Here are five creative ways to do just that: 1. Highlight Success Stories