Non-profit advertising is unique. While the purpose of commercial ads is to sell a product, non-profit ads need to be able to help people understand a specific problem, evoke empathy, and a desire […]
Bad Non-profit Ads: How Ad Agencies Fail the Non-profit Sector Read More »
Ever think of substituting your fundraising letter for a video? You might want to try it! There’s no better way to stir emotions and draw people in to tell them a story about
5 Great Fundraising Videos Read More »
Pictures can be an incredibly powerful tool of change. They can, argues Jonathan Klein, founder of Getty images, “change the world.” And he’s right. Powerful images have time and time again caused reactions
A Picture is Worth a Thousand Donations: How Pictures Cause Donors to Act Read More »
By: Gail Perry, non-profit consultant, best-selling author, and speaker. Today I’m sharing with you the 3 most overused, most boring and least useful words ever to be used in fundraising appeals. There’s too much
The 3 Most Boring Words in Fundraising Appeals Read More »
Are you struggling with your newsletter? Need some fresh ideas to help make sure it gets read and has an impact? Well, we spoke with some noted non-profit consultants, writers and marketing experts
8 Brilliant Non-profit Newsletter Ideas from the Experts Read More »
In this article you will find tips on how to write the perfect thank you letter as well as a sample letter to help you put the tips into context. Make it fresh & friendly
How to Write the Perfect Thank You Letter Read More »
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