5 Great Fundraising Videos
Ever think of substituting your fundraising letter for a video? You might want to try it! There’s no better way to stir emotions and draw people in to tell them a story about […]
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Nonprofit Marketing
A Picture is Worth a Thousand Donations: How Pictures Cause Donors to Act
Pictures can be an incredibly powerful tool of change. They can, argues Jonathan Klein, founder of Getty images, “change the world.” And he’s right. Powerful images have time and time again caused reactions
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The 3 Most Boring Words in Fundraising Appeals
By: Gail Perry, non-profit consultant, best-selling author, and speaker. Today I’m sharing with you the 3 most overused, most boring and least useful words ever to be used in fundraising appeals. There’s too much
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8 Brilliant Non-profit Newsletter Ideas from the Experts
Are you struggling with your newsletter? Need some fresh ideas to help make sure it gets read and has an impact? Well, we spoke with some noted non-profit consultants, writers and marketing experts
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How to Write the Perfect Thank You Letter
In this article you will find tips on how to write the perfect thank you letter as well as a sample letter to help you put the tips into context. Make it fresh & friendly
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How To Write The Perfect Fundraising Letter (With Templates)
You know you have a good cause worthy of support, but writing a fundraising letter that convinces potential donors of this is not always easy. A compelling fundraising letter is one of the most valuable
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