Fundraising

The direct mail landscape has changed with the expanded influence of digital technology, but this doesn’t mean the end of your direct mail program. It’s an opportunity to leverage digital channels to increase

Amazon is willing to spend $240 to acquire a customer for its Kindle that costs just $69. Insurance companies pay more than 100% of the first year’s premium to acquire a new policy

There are many ways to engage your donors, but by far the best way to do so is to create a closer bond between your nonprofit and your donors by immersing them in

Surprisingly some of the findings in the science of non-profit charitable giving reveal some odd results. That’s because there is no algorithm for human behavior. To truly understand your donors, you need to

You may have heard the comparison before that donor acquisition is like dating. A prospect needs to get to know you before they’re ready to give. But how do you “date” a donor?

By: Alexander Jivov | Co-Founder & CEO at Hopeful Inc. | Full-Stack Web Developer | Published Author The move to artificial intelligence in the nonprofit world has been a steady, albeit slow march forward. While the space