Report from Wisely by Martha Chomyn How to find valuable prospects, build portfolios, and save donor relationships without running a single complicated query. Has this ever happened to you? You’ve been working at your nonprofit organization […]
A Prospect Research Primer Read More »
The largest pool of untapped potential in your database is the people who once gave to your charity and then stopped: your dormant donors. There is a saying in business: It costs five
How 5 Nonprofits Successfully Nudged Dormant Donors to Give Again Read More »
In 1994, when Friends of the Earth’s litmus paper billboard changed color to highlight the effects of acid rain, it certainly got my attention. It was the first time that I paid heed to Ambient
Nonprofit Ambient Marketing: 11 Brilliant Examples of Viral Campaigns Read More »
1. Gift Range Calculator The Sumac Gift Range Calculator lets you construct a gift chart automatically to determine how many gifts and prospects you will need to raise a specific amount of money. Just
3 Fundraising Calculators Your Nonprofit Should Start Using Right Now! Read More »
The direct mail landscape has changed with the expanded influence of digital technology, but this doesn’t mean the end of your direct mail program. It’s an opportunity to leverage digital channels to increase
How to Catapult Your Nonprofit’s Direct Mail Response Rates Using Digital Channels Read More »
Amazon is willing to spend $240 to acquire a customer for its Kindle that costs just $69. Insurance companies pay more than 100% of the first year’s premium to acquire a new policy
How Much is a New Donor Worth to You? Here’s a Simple Way to Find Out Read More »
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